News Story from: 3/7/16
March 7, 2016 – Washington, D.C. – Today, Foreign Policy announced that it is excited to collaborate with Facebook as a beta partner for a new WordPress plugin for Facebook’s Instant Articles. This opportunity demonstrates the shifting focus for many publishers, regarding how readers find and consume their news. FP is always looking for innovative new ways to make our content available to our millions of readers worldwide.
Facebook started off by partnering up with Automattic, a parent company of WordPress.com, to build a free plugin for Instant Articles, which simplifies the process of generating and publishing Instant Articles from WordPress. Since WordPress is used by millions of publishers around the world, Facebook is aiming to make this experience as seamless as possible for news organizations and their readers.
Foreign Policy has been working with Facebook for the past few weeks to beta test the plugin so that the experience to create web content for the Instant Articles format is as smooth as possible for all publishers. This in turn gives publishers the unique opportunity to bring their content and stories to life in an engaging way on mobile devices.
“Working with Facebook on integrating the Instant Articles plugin with our editorial workflow was a truly collaborative effort, and this new plugin will provide a frictionless way for other publishers using WordPress to implement Instant Articles,” said Chris Cotnoir, FP’s Chief Revenue Officer. “The content looks great, page views are counted toward our overall traffic, and we have the option to run our own advertising campaigns within Instant Articles. This is just another great way for FP to expand its readership and continue to bring world-class reporting to our audiences.”
FP looks forward to continuing our relationship with Facebook’s Instant Articles, and working to improve the overall user experience for our readers.